Event Marketing | Glisser's audience engagement and event analytics blog

As in-person events begin to return and virtual elements remain valued add-ons, planners have an opportunity to change how they work by turning to technology to reduce stress and aid the project management of the hybrid iteration of their next event.

The event sector appears to be going through some sort of identity crisis. Are we currently the virtual event sector? Soon to become the hybrid events sector? Perhaps the better question is, does what we call these events really matter?

Last month, on International Women's Day, we shared our list of 21 influential women in the events world to follow for education and inspiration. Here, we've expanded the list to highlight 59 of the most influential people leading the way in virtual events right now.

Glisser is proud to partner with these exciting and informative events. Registration is open for all - find out more below.

According to a Native American proverb, “Those who tell the stories rule the world,” and it holds true in regards to virtual event marketing! Proper use of storytelling allows marketers to connect with the audience in a more meaningful way and increase engagement.

The use of live streaming has grown in popularity over the last couple of years, thanks in part to the ease of posting across social media platforms such as Facebook, YouTube and Instagram.

Event software integrations are key to building the ultimate event technology stack. In this blog post, we’ll look at the three main types of integrations and how they can be leveraged to drive event success.

Recently we exhibited at Event-Tech Live - our fourth year at a conference that is fast becoming a mainstay of the European Event Tech scene. As well as a ferociously bright orange carpet, we also set up a little something else to catch the attendees’ eye - an interactive quiz.

A significant number of events or meetings have the primary function of teaching. Whether it’s a university lecture, an internal training session, or a business educating its customers about a new product, the goal is to impart knowledge to an audience, effectively.

With Apple announcing its latest iPhone this week, including a major redesign and raft of new features, we’ve had a quick think of how the changes help event professionals, and how you could enhance your meetings and conferences.