In the back end of Glisser, an event's "Topics" function very similarly to Rooms. When you add a topic, it creates a new tab to add slots into, just like a room would. When editing a Topic's slot, you would add functions that are very similar to how a normal room's sessions would work. So what are the differences?
Mark Simeon, February 17, 2021
What is a Topic?
The biggest difference between Rooms and Topics is that Topics aren't bound to specific times. A slot in a room will be specified to the day and the hour. While a Room's slot would change from day to day, a topic's slot will always stay there no matter the day or the time.
Topics are great areas for a presenter to provide extra information so your attendees can get a deeper dive into your subject. This is a great place to hold an appendix of tables or graphs that were briefly mentioned in a session.
In any given slot, you can only display up to 3 external related links. Adding a topic for more resources increases the amount of links attendees will come across, allowing more opportunities for you to promote content as well as for your attendees to learn.
Topics are great places to hold dedicated sponsor booths. Create a topic and name it "Sponsors" to put several slots that contain branded content. Sponsors can add both slides and video content that help showcase their service. The best part about these dedicated sponsor booths is that each slot can be individually branded for each sponsor. With just a hexcode and logo, you can turn that individual slot into a beautifully branded sponsor area!
Similar to monetization, your speakers can showcase their experiences with videos and slide content. Add related links to a LinkedIn page, Website, or Portfolio and your speaker has everything they need to market themselves!
This is also a great area for your attendees to ask questions they may haven't been able to in the main session. Turn Q&A on and you can have your speaker either answer each directly on the platform, or address in a future session.
Topics are extremely useful tools that can be formed into creative solutions for your hybrid event. From networking areas to sponsor booths to resource hubs, topics are great places for your attendees to keep referring back to.
With reduced air travel now an Environmental, Social, Governance (ESG) priority across industry sectors, virtual meetings technology and online event platforms have a key role to play in a more sustainable future for business.
Just because the money you were spending on in-person events was re-invested into up-skilling, technology upgrades and platform partners, doesn’t mean you now have to spend two equal pots of money to take your events forward in a hybrid fashion.
With hybrid events now on the horizon, many planners fear that getting hybrid wrong would be a missed opportunity to evolve audience engagement and create event content with year-round longevity. We spoke to freelance conference producer Claire Tulloch about the top five challenges of hybrid events and how to overcome them.