A significant number of events or meetings have the primary function of teaching. Whether it’s a university lecture, an internal training session, or a business educating its customers about a new product, the goal is to impart knowledge to an audience, effectively.
With Apple announcing its latest iPhone this week, including a major redesign and raft of new features, we’ve had a quick think of how the changes help event professionals, and how you could enhance your meetings and conferences.
Since Apple declared it was ‘cleaning up’ the Apple Store on June 5th, banning ‘clone’ apps, numerous industry commentators (and app suppliers) have commented on the implications in the event tech space.
The event app has for a long time been the jack-of-all-trades solution in the event manager's armoury. They allow for lead registration, audience engagement, and act as a virtual agenda for audiences to reference. Safe to say, they’re a valuable addition to most conferences.
For some people, giving a presentation is as easy as pie, they find it exciting and in many cases liberating. But, then there are others, who consider giving a presentation in front an audience, nothing less than a nightmare.
Research by Buffer suggests Tweets with images receive 18% more clicks, 89% more favourites and 150% more retweets. Meanwhile, Instagram and Snap’s image-driven networks are bossing the social media world.
With the exponential rise of experiential marketing campaigns in recent years, brands and event marketers alike will be more than familiar with the vital role that marketing plays in carrying out a successful event. And with the run-up to and follow-up of, an event just as important as the actual campaign period itself, forming a holistic approach to event marketing is fundamental.