The event app has for a long time been the jack-of-all-trades solution in the event manager's armoury. They allow for lead registration, audience engagement, and act as a virtual agenda for audiences to reference. Safe to say, they’re a valuable addition to most conferences.
For some people, giving a presentation is as easy as pie, they find it exciting and in many cases liberating. But, then there are others, who consider giving a presentation in front an audience, nothing less than a nightmare.
Research by Buffer suggests Tweets with images receive 18% more clicks, 89% more favourites and 150% more retweets. Meanwhile, Instagram and Snap’s image-driven networks are bossing the social media world.
With the exponential rise of experiential marketing campaigns in recent years, brands and event marketers alike will be more than familiar with the vital role that marketing plays in carrying out a successful event. And with the run-up to and follow-up of, an event just as important as the actual campaign period itself, forming a holistic approach to event marketing is fundamental.
Cohort by cohort, higher education students are becoming more digitally proficient. Today’s students use intuitive apps to perform all sorts of day-to-day activities, from ordering lunch to banking or finding a lift home.
From the minute you identify someone as a potential attendee for your event, marketing technology allows you to track many of their interactions with your brand. From the amount of visits on your website, through the registration process, open-rates on upsell emails pre-conference, to the onsite badging and registration process.
In January, we shared an article on our blog titled 5 Student Engagement Tips to Kick-Start 2017. This time, we're back to share 5 more methods to help you engage the classroom, with a specific focus on how educators can use technology to enhance learning and boost student interaction.
As a Head of Marketing I have been surprised by the number of times that the term GDPR, which stands for the General Data Protection Regulation, has popped up in my LinkedIn timeline. The initials are not ones that I remember being talked about when I did my marketing training, and they don’t seem connected with the current buzz words to do with Brexit, #GE2017 or any of the other hashtags that seem to fill my social media feeds.