Cohort by cohort, higher education students are becoming more digitally proficient. Today’s students use intuitive apps to perform all sorts of day-to-day activities, from ordering lunch to banking or finding a lift home.
From the minute you identify someone as a potential attendee for your event, marketing technology allows you to track many of their interactions with your brand. From the amount of visits on your website, through the registration process, open-rates on upsell emails pre-conference, to the onsite badging and registration process.
In January, we shared an article on our blog titled 5 Student Engagement Tips to Kick-Start 2017. This time, we're back to share 5 more methods to help you engage the classroom, with a specific focus on how educators can use technology to enhance learning and boost student interaction.
As a Head of Marketing I have been surprised by the number of times that the term GDPR, which stands for the General Data Protection Regulation, has popped up in my LinkedIn timeline. The initials are not ones that I remember being talked about when I did my marketing training, and they don’t seem connected with the current buzz words to do with Brexit, #GE2017 or any of the other hashtags that seem to fill my social media feeds.
May 25th 2017 marked exactly one year until the GDPR regulations come into effect. These changes to data protection laws will fundamentally alter the way businesses can capture and store people’s personal information.
The aim of the General Data Protection Regulation (GDPR) is to give individuals control over how their personal data is used. One of the key aspects is ‘transparency’ over why data is collected, what will be done with it and the rights an individual has.
Mike Piddock and Steve New first met nearly 20 years ago. Mike was a first year undergraduate, starting a degree at Hertford College, Oxford in Economics and Management; Steve was a young academic, and one of Mike’s tutors. In the intervening years Mike has become Founder and CEO of Glisser, an award-winning event-technology business.
GDPR. It’s the acronym on every CTO’s mind at the moment, and causing widespread panic in the marketing world, yet we’ve seen very little out there in the way of advice for the increasingly international marketing & event industry explaining what the new data privacy and protection regulations will mean for marketers and event planners.
I guess you’ve heard of PowerPoint? Well if not, I suggest you go and have a long hard look at yourself in the mirror. PowerPoint has dominated the presentation market for years, and today (20th April 2017) it turns 30 years old.