Event Review: The Impact of GDPR on Marketers & Event Profs

May 25th 2017 marked exactly one year until the GDPR regulations come into effect. These changes to data protection laws will fundamentally alter the way businesses can capture and store people’s personal information.

The Critical Role Data Capture Plays in GDPR

The aim of the General Data Protection Regulation (GDPR) is to give individuals control over how their personal data is used. One of the key aspects is ‘transparency’ over why data is collected, what will be done with it and the rights an individual has.

A Conversation about Student Response Systems

Mike Piddock and Steve New first met nearly 20 years ago. Mike was a first year undergraduate, starting a degree at Hertford College, Oxford in Economics and Management; Steve was a young academic, and one of Mike’s tutors. In the intervening years Mike has become Founder and CEO of Glisser, an award-winning event-technology business.

What does GDPR mean for Marketers and Event Professionals?

GDPR. It’s the acronym on every CTO’s mind at the moment, and causing widespread panic in the marketing world, yet we’ve seen very little out there in the way of advice for the increasingly international marketing & event industry explaining what the new data privacy and protection regulations will mean for marketers and event planners.

30 Years Strong – Microsoft PowerPoint Turns 30 Today

I guess you’ve heard of PowerPoint? Well if not, I suggest you go and have a long hard look at yourself in the mirror. PowerPoint has dominated the presentation market for years, and today (20th April 2017) it turns 30 years old.

Using EdTech to Solve a Psychological Problem

Have you ever asked yourself how you could engage your students better? How could I get them to be just a little bit more interested? Or even, how do I get them off their damn phones?

Event Data and Why You Need It

Confused by all this talk of event data and ROI? Not sure how to gather it or why it’s important? Trying to work out what event tech package to use? Don’t worry. Our team at Noodle Live are massive geeks when it comes to all things data. We also love talking – a lot, so we’re happy to give you the lowdown.

How to Improve the Effectiveness of NHS Meetings & Events

Through our recent experience working with the National Health Service, it’s clear that exceptional audience engagement is a key factor for success at their live events.

Event ROI: A Template & Effective Attribution Model

One of the main challenges when calculating event return on investment (“Event ROI”) is attribution. That is, “to what extent can we prove that this event directly led to this result?”

Stepping Off the Microsoft Rocket Ship

Last Friday we said our fond farewells to the team at the Microsoft London Accelerator. Being selected back in February 2016 meant we’ve spent a year under the wing of one of the world’s largest tech companies, and one highly relevant to what we do here at Glisser.
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