As more and more meetings and events transition into a virtual space, it is important to provide your audience with an experience that can rival a face to face meeting.
Mark Simeon, January 14, 2021
Connecting with Your Audience
In order to better engage your audience, presenters need to emphasize that they are with their attendees, both virtually and in spirit. The best way to do this is to use a conferencing or live-streaming platform and setting it as the default view in Glisser. While there are functional reasons to why this is a best practice such as user interface and accessibility reasons, it helps the speaker and attendees better communicate and connect with each other.
While it may feel strange at first, it will help your audience listen and engage with you. Additionally, your slides will still be available on the side of the screen with the ability to zoom in to enlarge them.
Think of it like a face to face conversation - you want your attendees to listen and engage and make eye contact with you, not just stare at their screen!
Glisser prides itself on being beautifully brandable. The best part about it is that you don't have to be a graphic designer in order to brand your sessions and make it look amazing. All you need is to go into the "Personalisation" tab and have your logo and a hexcode ready.
When putting your logo into Glisser, there are a few things you need to consider. You have to consider whether you chose a light or dark theme, and what file type your logo is in. Be sure to have multiple versions of your logo to optimize your experience.
PNG or "Portable Graphics Format" are the best file type to use for logos as you can ensure they are vectorized and uncompressed which will ensure your logo doesn't appear fuzzy on an audience screen. PNGs are also able to present transparent image, so there wont be a white box around your logo.
Here are some examples of a good and bad image.
This six-character code helps you keep consistent accent colors throughout your presentation. These colors will appear everywhere throughout your session and should be matched to your organizations branding style and logo.
If you don't know the hexcode for your brand, there are a lot of websites and tools that would help you determine what hexcode to use.
These colors will also be used to highlight related links, which can help strengthen your funnel and branding opportunities to redirect attendees to your website.
What are the most persuasive arguments to convince budget holders to invest in both digital and in-person elements? To help you state a persuasive case, we spoke to David Stanley, Head of Corporate Events at Aztec Live and Adam Simpson, Director of Marketing and US Sales at etc.venues.
Last month, on International Women's Day, we shared our list of 21 influential women in the events world to follow for education and inspiration. Here, we've expanded the list to highlight 59 of the most influential people leading the way in virtual events right now.