Power User Series (#11) - Designing for Audiences

As more and more meetings and events transition into a virtual space, it is important to provide your audience with an experience that can rival a face to face meeting.

Mark Simeon, January 14, 2021

Connecting with Your Audience

In order to better engage your audience, presenters need to emphasize that they are with their attendees, both virtually and in spirit.  The best way to do this is to use a conferencing or live-streaming platform and setting it as the default view in Glisser. While there are functional reasons to why this is a best practice such as user interface and accessibility reasons, it helps the speaker and attendees better communicate and connect with each other. 

While it may feel strange at first, it will help your audience listen and engage with you. Additionally, your slides will still be available on the side of the screen with the ability to zoom in to enlarge them. 

Think of it like a face to face conversation - you want your attendees to listen and engage and make eye contact with you, not just stare at their screen! 

Request a Demo to Build a Better Audience Experience

Branding

Glisser prides itself on being beautifully brandable. The best part about it is that you don't have to be a graphic designer in order to brand your sessions and make it look amazing. All you need is to go into the "Personalisation" tab and have your logo and a hexcode ready. 

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Logos

When putting your logo into Glisser, there are a few things you need to consider. You have to consider whether you chose a light or dark theme, and what file type your logo is in. Be sure to have multiple versions of your logo to optimize your experience. 

PNG or "Portable Graphics Format" are the best file type to use for logos as you can ensure they are vectorized and uncompressed which will ensure your logo doesn't appear fuzzy on an audience screen. PNGs are also able to present transparent image, so there wont be a white box around your logo.

Here are some examples of a good and bad image.

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Hexcodes

This six-character code helps you keep consistent accent colors throughout your presentation. These colors will appear everywhere throughout your session and should be matched to your organizations branding style and logo. 

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If you don't know the hexcode for your brand, there are a lot of websites and tools that would help you determine what hexcode to use. 

These colors will also be used to highlight related links, which can help strengthen your funnel and branding opportunities to redirect attendees to your website.

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