Thought Leadership

Here are just a few ideas for turning your own thought leadership into revenue.

• Incorporate a sponsor as a part of the content itself
• Live Q&A sessions featuring or moderated by a paying sponsor
• Access to polling and Q&A with a thought leadership focus in order to question people about crucial content challenges
• Videos featuring educational content that can be uploaded in all 'rooms'
• Include pre-access and post-access marketing materials, positioned as a thought leader

Lead Generation

Building healthy leads can set your company up for a lifetime of success. Some examples of lead gen could include:

• Polls around who would like a demo/further information (get details of all who said yes please)
• Lists of on who has entered which room (e.g. get a list of who went into a certain content room, or sponsor room)
• Lists of who attended within a certain time frame
• Lists of most engaged attendees, based on how active they were within the platform

Diving into the Glisser analytics dashboard may provide valuable data to learn what other opportunities you may be missing, as well as what content your attendees are most engaged with! We will further explore analytics features later in this series.

Watch a 3 min video on setting up your virtual sponsor area.