Pharma | Glisser's audience engagement and event analytics blog

With half of the ten largest pharmaceutical companies by revenue in the world, it’s no surprise that the US hosts some top-level pharmaceutical events and seminars. Whether you’re scouting locations for your company’s next event or trying to persuade your boss to send you to San Diego on a work trip, our top ten US locations will be sure to help you on your way!

The latest iteration of our platform introduces a single definitive metric by which our clients can analyse engagement levels at their events - the Glisser Event Engagement Score.

Pharmaceutical marketers on average allocate nearly 25% of their budget to events, but it's crucial they spend that budget in a way that adheres to Clause 22 of the ABPI's Code of Practice. This blog explains how event tech can help optimise spend and help you stay compliant.