Audience Participation Tips | Glisser's audience engagement and event analytics blog

Transforming Existing Video into Valuable Lead Gen Content

The rise in virtual events over the last two years means we have hours of great video content at our fingertips – but how can we make it work hard generating leads, year-round?

Amy Jordan, January 16, 2023

Arming The Road Warriors: How To Use Digital Tools To Create More Effective Field Marketing Campaigns

Glisser founder and CEO Mike Piddock details the benefits of having mobile-enhanced digital tools for sales and marketing out in the field.

Featured Event Marketing Audience Participation Tips Opinion Tech Tips Thought Leadership

Mike Piddock, October 3, 2022

Re-evaluating What Hybrid Means for Venues

A renewed appetite for ‘live’ is being coupled with a re-evaluation of event design, as planners focus on what value virtual brought to their audiences - including a reduced carbon footprint - and how that can be preserved and integrated into year-round event programmes through technology.

Event Planning Featured Audience Participation Tips Opinion Tech Tips Thought Leadership

Mike Fletcher, September 8, 2022

Where do Virtual Events and Webinars sit in the Marketing Funnel?

For anyone who missed his presentation at B2B Ignite London 2022, Glisser founder and CEO Mike Piddock recounts how to hone your virtual events for effective CX and a full funnel.

Featured Event Marketing Audience Participation Tips Opinion UI/UX Tech Tips Thought Leadership

Mike Piddock, August 1, 2022

Five Minutes With… Jon Fisher, CMO at Enzen Group

Jon Fisher, CMO at global knowledge enterprise, Enzen chats all things webinars with Glisser’s CEO Mike Piddock.

Event Planning Featured Audience Participation Tips Opinion Tech Tips Thought Leadership

Mike Fletcher, July 14, 2022

Five Minutes With… Jessica King CMP, Technology Product Manager at EY

Glisser’s chief evangelist Vanessa Lovatt speaks with EY’s Jess King about data insights and how event technology is playing a more prevalent role within her global organization.

Event Planning Featured Audience Participation Tips Opinion Tech Tips Thought Leadership

Mike Fletcher, June 1, 2022

Fresh Faced Opinion

Earlier this year, BizBash revealed its Fresh Faces 2022 - the up-and-coming event entrepreneurs, resourceful in-house planners and passionate nonprofit specialists tipped for success. Glisser hosted an online chat about their career aspirations, what they’ve learned and how to get ahead in the fast-paced world of events.

Event Planning Featured Audience Participation Tips Opinion Tech Tips Thought Leadership

Mike Fletcher, May 31, 2022

Six Reasons Why Inaction Is No Longer An Option

Here are six reasons to kickstart your meetings and events strategy by investing in a hybrid-ready platform that will impress your attendees wherever they are - helping you to increase attendance, engagement and revenue.

Event Planning Featured Audience Participation Tips Opinion Thought Leadership

Mike Fletcher, February 22, 2022