Event Marketing | Glisser's audience engagement and event analytics blog

How Event Software Integrations Can Help You Build the Ultimate Event Stack

Event software integrations are key to building the ultimate event technology stack. In this blog post, we’ll look at the three main types of integrations and how they can be leveraged to drive event success.

Using Glisser Interactive Quizzes to Boost Booth Traffic

Recently we exhibited at Event-Tech Live - our fourth year at a conference that is fast becoming a mainstay of the European Event Tech scene. As well as a ferociously bright orange carpet, we also set up a little something else to catch the attendees’ eye - an interactive quiz.

Using interactive quizzes to make training sessions engaging

A significant number of events or meetings have the primary function of teaching. Whether it’s a university lecture, an internal training session, or a business educating its customers about a new product, the goal is to impart knowledge to an audience, effectively.

5 iPhone X features Event Professionals will love

With Apple announcing its latest iPhone this week, including a major redesign and raft of new features, we’ve had a quick think of how the changes help event professionals, and how you could enhance your meetings and conferences.

The Event App Clone Wars

Since Apple declared it was ‘cleaning up’ the Apple Store on June 5th, banning ‘clone’ apps, numerous industry commentators (and app suppliers) have commented on the implications in the event tech space.

5 GDPR Questions to Ask Your Event Tech Provider

Baffled by GDPR? Scared by talk of £17 million fines? Not sure where to start when it comes to collecting compliant data at your events?

How to Use Event Apps to Generate Extra Revenue

The event app has for a long time been the jack-of-all-trades solution in the event manager's armoury. They allow for lead registration, audience engagement, and act as a virtual agenda for audiences to reference. Safe to say, they’re a valuable addition to most conferences.

A holistic approach to your event marketing strategy

With the exponential rise of experiential marketing campaigns in recent years, brands and event marketers alike will be more than familiar with the vital role that marketing plays in carrying out a successful event. And with the run-up to and follow-up of, an event just as important as the actual campaign period itself, forming a holistic approach to event marketing is fundamental.

The Black Hole of Event Data

From the minute you identify someone as a potential attendee for your event, marketing technology allows you to track many of their interactions with your brand. From the amount of visits on your website, through the registration process, open-rates on upsell emails pre-conference, to the onsite badging and registration process.

The Critical Role Data Capture Plays in GDPR

The aim of the General Data Protection Regulation (GDPR) is to give individuals control over how their personal data is used. One of the key aspects is ‘transparency’ over why data is collected, what will be done with it and the rights an individual has.

30 Years Strong – Microsoft PowerPoint Turns 30 Today

I guess you’ve heard of PowerPoint? Well if not, I suggest you go and have a long hard look at yourself in the mirror. PowerPoint has dominated the presentation market for years, and today (20th April 2017) it turns 30 years old.

Event Data and Why You Need It

Confused by all this talk of event data and ROI? Not sure how to gather it or why it’s important? Trying to work out what event tech package to use? Don’t worry. Our team at Noodle Live are massive geeks when it comes to all things data. We also love talking – a lot, so we’re happy to give you the lowdown.

Event ROI: A Template & Effective Attribution Model

One of the main challenges when calculating event return on investment (“Event ROI”) is attribution. That is, “to what extent can we prove that this event directly led to this result?”

Event Growth Hacking Tips

“Growth hacking” is seen as a cliche by many marketing professionals, but when you’re on a tight budget, it’s an excellent strategy to achieve fast, measurable success.

Using Instagram to Boost your Event Promotion in 2017

Your initial thoughts on Instagram may relate to your own personal accounts; used to share pictures of your latest sumptuous dinner plate, or that amazing view stumbled upon after a wintery walk last weekend. But think again…

How to Instantly Improve Your Event Marketing Metrics

The event industry is booming; it generates £20.6 billion GVA in the UK alone. But why are we all turning to events and what should we get out of them?

A Simple Way to Think About Event Return On Investment

Before I started Glisser I spent 12 years running marketing teams. And in that time I saw the perception of marketing change from colouring pencils and parties, to being digitised and data-driven. No longer sales-support, but a strategic function at the heart of the world’s best businesses.

Can Snapchat Really Be Used as a Business Tool?

Snapchat has shaken up the world: injecting raw, instant uploads into the social media sphere. So why is it not treated with the same respect as other platforms in the corporate world?

How To Set Up Events That are Lead Generating Machines

We all want more friends. Some find making friends a piece of cake; for others, it is their worst nightmare. For event planners, ensuring networking happens at events is a must to increase attendance. Making this happen is a daunting task … or is it? We explain how the event planner’s job can be made easier.

How to market to marketers: Lessons from the B2B Marketing Summit

Two weeks ago, London’s Design Centre played host to the B2B Marketing Summit, bringing over 1000 buyers, suppliers and a plethora of speakers together. Cards were exchanged, networks were expanded and, at end of the day, champagne was extremely welcome.
© 2018 Glisser, all rights reserved