Event Marketing | Glisser's audience engagement and event analytics blog

Transforming Existing Video into Valuable Lead Gen Content

The rise in virtual events over the last two years means we have hours of great video content at our fingertips – but how can we make it work hard generating leads, year-round?

Amy Jordan, January 16, 2023

Taking The Industry’s Pulse As The Curtain Falls On 2022

Mike Fletcher assesses how planners are feeling as the year draws to a close and offers some predictions on industry trends for the year ahead.

Event Planning Featured Event Marketing Opinion Tech Tips Thought Leadership

Mike Fletcher, December 21, 2022

Glisser's Evolution: 2022 Round Up

Here's a super quick round up of just some of the ways our award-winning tech platform has evolved this year!

Event Planning Featured Event Marketing Opinion Tech Tips Thought Leadership

Amy Jordan, December 19, 2022

Event Spend & Data Usage Both Rising According to Corporate Planners

Mike Fletcher looks at the 2022 findings of an annual benchmarking study, carried out by ICE, a UK body representing corporate organizers.

Event Planning Featured Event Marketing Opinion Tech Tips Thought Leadership

Mike Fletcher, November 22, 2022

Press Release: Glisser Agrees Strategic Partnership with American Express Global Business Travel

Bilateral agreement provides global customer success resources to Glisser and gives Amex GBT a highly scalable, customizable virtual meeting platform.

Event Planning Featured Event Marketing

Mike Piddock, November 14, 2022

Hybrid Events: Taking Sustainable Steps Forward

With COP27 on the horizon, Mike Fletcher looks at the launch of Glisser’s Event Carbon Calculator plus a recent webinar to discuss hybrid’s role in a more sustainable future for the meetings industry.

Event Planning Featured Event Marketing Opinion Tech Tips Thought Leadership

Mike Fletcher, October 25, 2022

What Is ‘Cookiepocalypse’ And How Can Virtual Events Help You Prepare?

The end of third-party cookies will have wide-ranging implications for marketers, who must now start building and transitioning to a first-party data ecosystem. Event tech will be key.

Featured Event Marketing Opinion GDPR Tech Tips Thought Leadership

Mike Fletcher, October 17, 2022

Arming The Road Warriors: How To Use Digital Tools To Create More Effective Field Marketing Campaigns

Glisser founder and CEO Mike Piddock details the benefits of having mobile-enhanced digital tools for sales and marketing out in the field.

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Mike Piddock, October 3, 2022

Where do Virtual Events and Webinars sit in the Marketing Funnel?

For anyone who missed his presentation at B2B Ignite London 2022, Glisser founder and CEO Mike Piddock recounts how to hone your virtual events for effective CX and a full funnel.

Featured Event Marketing Audience Participation Tips Opinion UI/UX Tech Tips Thought Leadership

Mike Piddock, August 1, 2022

Realizing the Power of Virtual Events for Demand Generation

Our latest blog explores how Marketers and Event Planners can work together to build an effective virtual event demand generation machine.

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Mike Fletcher, February 2, 2022