Event Marketing | Glisser's audience engagement and event analytics blog

Event Spend & Data Usage Both Rising According to Corporate Planners

Mike Fletcher looks at the 2022 findings of an annual benchmarking study, carried out by ICE, a UK body representing corporate organizers.

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Mike Fletcher, November 22, 2022

Press Release: Glisser Agrees Strategic Partnership with American Express Global Business Travel

Bilateral agreement provides global customer success resources to Glisser and gives Amex GBT a highly scalable, customizable virtual meeting platform.

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Mike Piddock, November 14, 2022

Hybrid Events: Taking Sustainable Steps Forward

With COP27 on the horizon, Mike Fletcher looks at the launch of Glisser’s Event Carbon Calculator plus a recent webinar to discuss hybrid’s role in a more sustainable future for the meetings industry.

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Mike Fletcher, October 25, 2022

What Is ‘Cookiepocalypse’ And How Can Virtual Events Help You Prepare?

The end of third-party cookies will have wide-ranging implications for marketers, who must now start building and transitioning to a first-party data ecosystem. Event tech will be key.

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Mike Fletcher, October 17, 2022

Arming The Road Warriors: How To Use Digital Tools To Create More Effective Field Marketing Campaigns

Glisser founder and CEO Mike Piddock details the benefits of having mobile-enhanced digital tools for sales and marketing out in the field.

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Mike Piddock, October 3, 2022

Where do Virtual Events and Webinars sit in the Marketing Funnel?

For anyone who missed his presentation at B2B Ignite London 2022, Glisser founder and CEO Mike Piddock recounts how to hone your virtual events for effective CX and a full funnel.

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Mike Piddock, August 1, 2022

Realizing the Power of Virtual Events for Demand Generation

Our latest blog explores how Marketers and Event Planners can work together to build an effective virtual event demand generation machine.

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Mike Fletcher, February 2, 2022

Event Tech Hidden Costs Series: Data Governance

Here's the first in a series of free infographics exploring the potentially hidden costs of virtual meetings and events platforms. Before selecting one, make sure you dig deep into the vendor's data policy.

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Amy Jordan, December 1, 2021

Seven Stress-Busting Apps for Event Project Management

As in-person events begin to return and virtual elements remain valued add-ons, planners have an opportunity to change how they work by turning to technology to reduce stress and aid the project management of the hybrid iteration of their next event.

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Mike Fletcher, June 9, 2021

Should We Stop Calling Them Hybrid Events?

The event sector appears to be going through some sort of identity crisis. Are we currently the virtual event sector? Soon to become the hybrid events sector? Perhaps the better question is, does what we call these events really matter?

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Vanessa Lovatt, May 27, 2021