Event Marketing | Glisser's audience engagement and event analytics blog

Where do Virtual Events and Webinars sit in the Marketing Funnel?

For anyone who missed his presentation at B2B Ignite London 2022, Glisser founder and CEO Mike Piddock recounts how to hone your virtual events for effective CX and a full funnel.

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Mike Piddock, August 1, 2022

Realizing the Power of Virtual Events for Demand Generation

Our latest blog explores how Marketers and Event Planners can work together to build an effective virtual event demand generation machine.

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Mike Fletcher, February 2, 2022

Event Tech Hidden Costs Series: Data Governance

Here's the first in a series of free infographics exploring the potentially hidden costs of virtual meetings and events platforms. Before selecting one, make sure you dig deep into the vendor's data policy.

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Amy Jordan, December 1, 2021

Seven Stress-Busting Apps for Event Project Management

As in-person events begin to return and virtual elements remain valued add-ons, planners have an opportunity to change how they work by turning to technology to reduce stress and aid the project management of the hybrid iteration of their next event.

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Mike Fletcher, June 9, 2021

Should We Stop Calling Them Hybrid Events?

The event sector appears to be going through some sort of identity crisis. Are we currently the virtual event sector? Soon to become the hybrid events sector? Perhaps the better question is, does what we call these events really matter?

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Vanessa Lovatt, May 27, 2021

59 of the Most Influential People in Virtual Events

Last month, on International Women's Day, we shared our list of 21 influential women in the events world to follow for education and inspiration. Here, we've expanded the list to highlight 59 of the most influential people leading the way in virtual events right now.

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Amy Jordan, April 19, 2021

Events Powered by Glisser - 2021

Glisser is proud to partner with these exciting and informative events. Registration is open for all - find out more below.

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Amy Jordan, February 26, 2021

How to Use Storytelling Principles for Your Virtual Event Marketing Strategy

According to a Native American proverb, “Those who tell the stories rule the world,” and it holds true in regards to virtual event marketing! Proper use of storytelling allows marketers to connect with the audience in a more meaningful way and increase engagement.

Event Marketing Thought Leadership

Jessica Fender, April 7, 2020

5 Reasons to Live-Stream your Event

The use of live streaming has grown in popularity over the last couple of years, thanks in part to the ease of posting across social media platforms such as Facebook, YouTube and Instagram.

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Tom Dally, January 24, 2019

Blog 21 The Critical Role Data Capture Plays in GDPR

How Event Software Integrations Can Help You Build the Ultimate Event Stack

Event software integrations are key to building the ultimate event technology stack. In this blog post, we’ll look at the three main types of integrations and how they can be leveraged to drive event success.

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Guest Author, March 21, 2018