Event Marketing | Glisser's audience engagement and event analytics blog

How to Use Storytelling Principles for Your Virtual Event Marketing Strategy

According to a Native American proverb, “Those who tell the stories rule the world,” and it holds true in regards to virtual event marketing! Proper use of storytelling allows marketers to connect with the audience in a more meaningful way and increase engagement.

Event Marketing Thought Leadership

Jessica Fender, April 7, 2020

5 Reasons to Live-Stream your Event

The use of live streaming has grown in popularity over the last couple of years, thanks in part to the ease of posting across social media platforms such as Facebook, YouTube and Instagram.

Event Planning Event Marketing

Tom Dally, January 24, 2019

Blog 21 The Critical Role Data Capture Plays in GDPR

How Event Software Integrations Can Help You Build the Ultimate Event Stack

Event software integrations are key to building the ultimate event technology stack. In this blog post, we’ll look at the three main types of integrations and how they can be leveraged to drive event success.

Event Planning Event Marketing

Guest Author, March 21, 2018

Using Glisser Interactive Quizzes to Boost Booth Traffic

Recently we exhibited at Event-Tech Live - our fourth year at a conference that is fast becoming a mainstay of the European Event Tech scene. As well as a ferociously bright orange carpet, we also set up a little something else to catch the attendees’ eye - an interactive quiz.

Event Marketing

Guest Author, November 28, 2017

Using interactive quizzes to make training sessions engaging

A significant number of events or meetings have the primary function of teaching. Whether it’s a university lecture, an internal training session, or a business educating its customers about a new product, the goal is to impart knowledge to an audience, effectively.

Event Planning Event Marketing

Mike Piddock, September 19, 2017

5 iPhone X features Event Professionals will love

With Apple announcing its latest iPhone this week, including a major redesign and raft of new features, we’ve had a quick think of how the changes help event professionals, and how you could enhance your meetings and conferences.

Event Planning Event Marketing

Mike Piddock, September 13, 2017

The Event App Clone Wars

Since Apple declared it was ‘cleaning up’ the Apple Store on June 5th, banning ‘clone’ apps, numerous industry commentators (and app suppliers) have commented on the implications in the event tech space.

Event Planning Event Marketing

Mike Piddock, September 6, 2017

5 GDPR Questions to Ask Your Event Tech Provider

Baffled by GDPR? Scared by talk of £17 million fines? Not sure where to start when it comes to collecting compliant data at your events?

Event Marketing GDPR

Guest Author, August 30, 2017

How to Use Event Apps to Generate Extra Revenue

The event app has for a long time been the jack-of-all-trades solution in the event manager's armoury. They allow for lead registration, audience engagement, and act as a virtual agenda for audiences to reference. Safe to say, they’re a valuable addition to most conferences.

Event Marketing Opinion

Ben Bradbury, August 23, 2017

A holistic approach to your event marketing strategy

With the exponential rise of experiential marketing campaigns in recent years, brands and event marketers alike will be more than familiar with the vital role that marketing plays in carrying out a successful event. And with the run-up to and follow-up of, an event just as important as the actual campaign period itself, forming a holistic approach to event marketing is fundamental.

Event Marketing

Guest Author, August 3, 2017