Event Marketing | Glisser's audience engagement and event analytics blog

How Event Software Integrations Can Help You Build the Ultimate Event Stack

Event software integrations are key to building the ultimate event technology stack. In this blog post, we’ll look at the three main types of integrations and how they can be leveraged to drive event success.

Using Glisser Interactive Quizzes to Boost Booth Traffic

Recently we exhibited at Event-Tech Live - our fourth year at a conference that is fast becoming a mainstay of the European Event Tech scene. As well as a ferociously bright orange carpet, we also set up a little something else to catch the attendees’ eye - an interactive quiz.

Using interactive quizzes to make training sessions engaging

A significant number of events or meetings have the primary function of teaching. Whether it’s a university lecture, an internal training session, or a business educating its customers about a new product, the goal is to impart knowledge to an audience, effectively.

5 iPhone X features Event Professionals will love

With Apple announcing its latest iPhone this week, including a major redesign and raft of new features, we’ve had a quick think of how the changes help event professionals, and how you could enhance your meetings and conferences.

The Event App Clone Wars

Since Apple declared it was ‘cleaning up’ the Apple Store on June 5th, banning ‘clone’ apps, numerous industry commentators (and app suppliers) have commented on the implications in the event tech space.

5 GDPR Questions to Ask Your Event Tech Provider

Baffled by GDPR? Scared by talk of £17 million fines? Not sure where to start when it comes to collecting compliant data at your events?

How to Use Event Apps to Generate Extra Revenue

The event app has for a long time been the jack-of-all-trades solution in the event manager's armoury. They allow for lead registration, audience engagement, and act as a virtual agenda for audiences to reference. Safe to say, they’re a valuable addition to most conferences.

A holistic approach to your event marketing strategy

With the exponential rise of experiential marketing campaigns in recent years, brands and event marketers alike will be more than familiar with the vital role that marketing plays in carrying out a successful event. And with the run-up to and follow-up of, an event just as important as the actual campaign period itself, forming a holistic approach to event marketing is fundamental.

The Black Hole of Event Data

From the minute you identify someone as a potential attendee for your event, marketing technology allows you to track many of their interactions with your brand. From the amount of visits on your website, through the registration process, open-rates on upsell emails pre-conference, to the onsite badging and registration process.

The Critical Role Data Capture Plays in GDPR

The aim of the General Data Protection Regulation (GDPR) is to give individuals control over how their personal data is used. One of the key aspects is ‘transparency’ over why data is collected, what will be done with it and the rights an individual has.
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