Tech Tips | Glisser's audience engagement and event analytics blog

Where do Virtual Events and Webinars sit in the Marketing Funnel?

For anyone who missed his presentation at B2B Ignite London 2022, Glisser founder and CEO Mike Piddock recounts how to hone your virtual events for effective CX and a full funnel.

Five Minutes With… Jon Fisher, CMO at Enzen Group

Jon Fisher, CMO at global knowledge enterprise, Enzen chats all things webinars with Glisser’s CEO Mike Piddock.

Establishing Glisser’s ESG Strategy - The 'Three Pillars' & 'Triple Bottom Line'

CS Manager and sustainability graduate Henry Fettes is leading Glisser's new ESG strategy development. Here, he discusses a recent company meeting that got us all started on our journey and committed to achieving our goals.

Five Minutes With… Jessica King CMP, Technology Product Manager at EY

Glisser’s chief evangelist Vanessa Lovatt speaks with EY’s Jess King about data insights and how event technology is playing a more prevalent role within her global organization.

Fresh Faced Opinion

Earlier this year, BizBash revealed its Fresh Faces 2022 - the up-and-coming event entrepreneurs, resourceful in-house planners and passionate nonprofit specialists tipped for success. Glisser hosted an online chat about their career aspirations, what they’ve learned and how to get ahead in the fast-paced world of events.

Re-evaluating What Hybrid Means for Venues

A renewed confidence in returning to ‘live’ is being coupled with a re-evaluation of event design, as planners focus on what value virtual brought to their audiences and how that can be preserved and integrated into year-round event programmes through technology.

Event Tech Hidden Costs Series: Data Governance

Here's the first in a series of free infographics exploring the potentially hidden costs of virtual meetings and events platforms. Before selecting one, make sure you dig deep into the vendor's data policy.

8 Lessons Learned From Actually Running a Hybrid Event

I just ran a hybrid event. A fully fledged multi-hub hybrid event with in-person hubs in New York and London as well as just under a thousand online too. And it was an indisputable success. Here are the top 8 lessons that we learnt on this epic journey.

How Digital Event Technology Can Help on the Journey Towards Net Zero

With reduced air travel now an Environmental, Social, Governance (ESG) priority across industry sectors, virtual meetings technology and online event platforms have a key role to play in a more sustainable future for business.

Horizon Challenges for Hybrid Planners

With hybrid events now on the horizon, many planners fear that getting hybrid wrong would be a missed opportunity to evolve audience engagement and create event content with year-round longevity. We spoke to freelance conference producer Claire Tulloch about the top five challenges of hybrid events and how to overcome them.
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