I've been in the Event Tech industry some eight years now. I use the term ‘tech’ a little loosely, as when first entered the industry people had just realised that printing tickets on-site was more efficient (and of course significantly cheaper) than sending out thousands of pre-printed tickets through Royal Mail. That was about as good as it got.
As a Head of Marketing I have been surprised by the number of times that the term GDPR, which stands for the General Data Protection Regulation, has popped up in my LinkedIn timeline. The initials are not ones that I remember being talked about when I did my marketing training, and they don’t seem connected with the current buzz words to do with Brexit, #GE2017 or any of the other hashtags that seem to fill my social media feeds.
May 25th 2017 marked exactly one year until the GDPR regulations come into effect. These changes to data protection laws will fundamentally alter the way businesses can capture and store people’s personal information.
The aim of the General Data Protection Regulation (GDPR) is to give individuals control over how their personal data is used. One of the key aspects is ‘transparency’ over why data is collected, what will be done with it and the rights an individual has.
GDPR. It’s the acronym on every CTO’s mind at the moment, and causing widespread panic in the marketing world, yet we’ve seen very little out there in the way of advice for the increasingly international marketing & event industry explaining what the new data privacy and protection regulations will mean for marketers and event planners.