For most people, the past several months have included a combination of operating remotely and social distancing to flatten the curve due to the global pandemic. In particular, event professionals have seen events be cancelled, postponed, and shifted to a virtual format to stabilize the industry and keep participants safe while virus transmission remains a risk.
It’s now vital that all companies, their marketers, event planners, trainers and any other business users of SaaS platforms consider how the personal data of their people and their clients is being handled by their technology suppliers.
I've been in the Event Tech industry some eight years now. I use the term ‘tech’ a little loosely, as when first entered the industry people had just realised that printing tickets on-site was more efficient (and of course significantly cheaper) than sending out thousands of pre-printed tickets through Royal Mail. That was about as good as it got.
As a Head of Marketing I have been surprised by the number of times that the term GDPR, which stands for the General Data Protection Regulation, has popped up in my LinkedIn timeline. The initials are not ones that I remember being talked about when I did my marketing training, and they don’t seem connected with the current buzz words to do with Brexit, #GE2017 or any of the other hashtags that seem to fill my social media feeds.
May 25th 2017 marked exactly one year until the GDPR regulations come into effect. These changes to data protection laws will fundamentally alter the way businesses can capture and store people’s personal information.