GDPR | Glisser's audience engagement and event analytics blog

ISO 27001 certified tech providers stand-out from the competition because they are best placed to help organizations protect their data assets and meet compliance objectives. This is particularly important for virtual events platforms who must be trusted to keep event data and content safe.

As the explosion of virtual events rocks the business world have you stopped to ask yourself what’s happening with all that event data?

For most people, the past several months have included a combination of operating remotely and social distancing to flatten the curve due to the global pandemic. In particular, event professionals have seen events be cancelled, postponed, and shifted to a virtual format to stabilize the industry and keep participants safe while virus transmission remains a risk.

It’s now vital that all companies, their marketers, event planners, trainers and any other business users of SaaS platforms consider how the personal data of their people and their clients is being handled by their technology suppliers.

In the second part of our GDPR, Brexit and Events duology, we dive into the impacts Brexit will have on the international transfer of data.

In the confusion over Brexit and its impact, part one of our GDPR, Brexit and Events duology will help shed light on Brexit's impact on GDPR and the events industry.

A collection of short video clips and associated transcripts from our GDPR for Events session, originally broadcast using Glisser LIVE.

I've been in the Event Tech industry some eight years now. I use the term ‘tech’ a little loosely, as when first entered the industry people had just realised that printing tickets on-site was more efficient (and of course significantly cheaper) than sending out thousands of pre-printed tickets through Royal Mail. That was about as good as it got.

Baffled by GDPR? Scared by talk of £17 million fines? Not sure where to start when it comes to collecting compliant data at your events?

As a Head of Marketing I have been surprised by the number of times that the term GDPR, which stands for the General Data Protection Regulation, has popped up in my LinkedIn timeline. The initials are not ones that I remember being talked about when I did my marketing training, and they don’t seem connected with the current buzz words to do with Brexit, #GE2017 or any of the other hashtags that seem to fill my social media feeds.