Opinion | Glisser's audience engagement and event analytics blog

Re-evaluating What Hybrid Means for Venues

A renewed confidence in returning to ‘live’ is being coupled with a re-evaluation of event design, as planners focus on what value virtual brought to their audiences and how that can be preserved and integrated into year-round event programmes through technology.

Mike Fletcher, May 24, 2022

Where Next For Event Design?

Glisser’s Chief Evangelist, Vanessa Lovatt recently hosted a powerful panel session discussing the up-to-date challenges and required skill-sets for delivering the ‘Virtual Event Experience 2.0’.

Event Planning Featured Opinion Thought Leadership

Mike Fletcher, April 22, 2022

Protecting Personal Data At Your Virtual Event

Virtual events provide a trove of personal data and an opportunity for third-party platforms to compromise the privacy of your event attendees. Glisser’s Vanessa Lovatt spoke to AdAge about the pitfalls planners must confront in this age of myriad digital event touch-points.

Event Planning Featured Opinion GDPR Thought Leadership

Mike Fletcher, March 15, 2022

Six Reasons Why Inaction Is No Longer An Option

Here are six reasons to kickstart your meetings and events strategy by investing in a hybrid-ready platform that will impress your attendees wherever they are - helping you to increase attendance, engagement and revenue.

Event Planning Featured Audience Participation Tips Opinion Thought Leadership

Mike Fletcher, February 22, 2022

How Flexible Event Formats can Help Talent Development and Retention

The world of work has changed forever. Here we explore the choice of event formats to engage, attract and retain a hybrid workforce in 2022.

Event Planning Featured Audience Participation Tips Opinion Thought Leadership

Mike Fletcher, February 3, 2022

Realizing the Power of Virtual Events for Demand Generation

Our latest blog explores how Marketers and Event Planners can work together to build an effective virtual event demand generation machine.

Event Planning Featured Event Marketing Opinion Thought Leadership

Mike Fletcher, February 2, 2022

In Conversation With…Oliver Corrigan, D&I Events Manager at Dods Group

Glisser’s chief evangelist Vanessa Lovatt interviewed Oliver Corrigan about their hybrid event experiences.

Event Planning Featured Audience Participation Tips Opinion Thought Leadership

Vanessa Lovatt, January 14, 2022

In Conversation With… ICC Belfast’s Head of Technical Production, Dave Young

Glisser’s chief evangelist Vanessa Lovatt interviewed Dave Young on delivering great leads from in-person and online audiences.

Event Planning Featured Audience Participation Tips Opinion Thought Leadership

Vanessa Lovatt, January 13, 2022

What We’ve Learnt From Omicron: Inaction Is Not An Option

Even seemingly mild variants can have devastating impacts on the event sector - here's how to protect yourself from postponements and calculations when the next variant arrives...

Event Planning Featured Opinion Thought Leadership

Vanessa Lovatt, January 6, 2022

Experienced Speakers Share Their Secrets for Hybrid & Virtual Event Success - Part 2

Prepping your industry and other non-professional speakers is crucial for your event’s success. Hybrid and virtual platforms have major similarities and differences for speakers, planners and producers. Here’s part two of my network’s best ideas.

Event Planning Featured Audience Participation Tips Opinion Thought Leadership

Mike Taubleb, November 29, 2021