Opinion | Glisser's audience engagement and event analytics blog

Seven Tips for Better Presentation Slide Design

Presentations are too often monotonous and rarely look professional. Use these seven tips to ensure your next PowerPoint presentation looks as good as your content sounds!

Event Planning Opinion

Guest Author, April 17, 2018

Another significant boost for web-based event apps?

An article caught my eye this week, because if the rumours are true the implications could be huge for the event app industry.

Opinion

Mike Piddock, October 17, 2017

What's going on? An event tech perspective

I've been in the Event Tech industry some eight years now. I use the term ‘tech’ a little loosely, as when first entered the industry people had just realised that printing tickets on-site was more efficient (and of course significantly cheaper) than sending out thousands of pre-printed tickets through Royal Mail. That was about as good as it got.

Opinion GDPR

Jamie Vaughan, October 9, 2017

How to Use Event Apps to Generate Extra Revenue

The event app has for a long time been the jack-of-all-trades solution in the event manager's armoury. They allow for lead registration, audience engagement, and act as a virtual agenda for audiences to reference. Safe to say, they’re a valuable addition to most conferences.

Event Marketing Opinion

Ben Bradbury, August 23, 2017

30 Years Strong – Microsoft PowerPoint Turns 30 Today

I guess you’ve heard of PowerPoint? Well if not, I suggest you go and have a long hard look at yourself in the mirror. PowerPoint has dominated the presentation market for years, and today (20th April 2017) it turns 30 years old.

Event Marketing Opinion

Ben Bradbury, April 20, 2017

Event ROI: A Template & Effective Attribution Model

One of the main challenges when calculating event return on investment (“Event ROI”) is attribution. That is, “to what extent can we prove that this event directly led to this result?”

Event Marketing Opinion

Mike Piddock, March 13, 2017

Stepping Off the Microsoft Rocket Ship

Last Friday we said our fond farewells to the team at the Microsoft London Accelerator. Being selected back in February 2016 meant we’ve spent a year under the wing of one of the world’s largest tech companies, and one highly relevant to what we do here at Glisser.

Opinion

Mike Piddock, March 10, 2017

How to Instantly Improve Your Event Marketing Metrics

The event industry is booming; it generates £20.6 billion GVA in the UK alone. But why are we all turning to events and what should we get out of them?

Event Marketing Opinion

Mike Piddock, October 31, 2016

The Reversercoaster: Life at a Startup

Working in a startup with entrepreneurs who’ve had the guts to go it alone is by no means a smooth ride. The unpredictability and fast-paced approach can leave you with no option but to think on your feet, and some days more often than not, you may find yourself on a turbulent path.

Opinion

Ben Bradbury, August 17, 2016

Go Big or Go Rural

Depending on the size and theme of your event, there is the unique possibility to choose out-of-city venues, creating a memorable experience which goes beyond the actual meeting.

Opinion

Guest Author, July 28, 2016

Blog 21 The Critical Role Data Capture Plays in GDPR

How to market to marketers: Lessons from the B2B Marketing Summit

Two weeks ago, London’s Design Centre played host to the B2B Marketing Summit, bringing over 1000 buyers, suppliers and a plethora of speakers together. Cards were exchanged, networks were expanded and, at end of the day, champagne was extremely welcome.

Event Marketing Opinion

Ben Bradbury, July 5, 2016