Opinion | Glisser's audience engagement and event analytics blog

Taking The Industry’s Pulse As The Curtain Falls On 2022

Mike Fletcher assesses how planners are feeling as the year draws to a close and offers some predictions on industry trends for the year ahead.

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Mike Fletcher, December 21, 2022

Glisser's Evolution: 2022 Round Up

Here's a super quick round up of just some of the ways our award-winning tech platform has evolved this year!

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Amy Jordan, December 19, 2022

Event Spend & Data Usage Both Rising According to Corporate Planners

Mike Fletcher looks at the 2022 findings of an annual benchmarking study, carried out by ICE, a UK body representing corporate organizers.

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Mike Fletcher, November 22, 2022

Hybrid Events: Taking Sustainable Steps Forward

With COP27 on the horizon, Mike Fletcher looks at the launch of Glisser’s Event Carbon Calculator plus a recent webinar to discuss hybrid’s role in a more sustainable future for the meetings industry.

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Mike Fletcher, October 25, 2022

What Is ‘Cookiepocalypse’ And How Can Virtual Events Help You Prepare?

The end of third-party cookies will have wide-ranging implications for marketers, who must now start building and transitioning to a first-party data ecosystem. Event tech will be key.

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Mike Fletcher, October 17, 2022

Arming The Road Warriors: How To Use Digital Tools To Create More Effective Field Marketing Campaigns

Glisser founder and CEO Mike Piddock details the benefits of having mobile-enhanced digital tools for sales and marketing out in the field.

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Mike Piddock, October 3, 2022

Re-evaluating What Hybrid Means for Venues

A renewed appetite for ‘live’ is being coupled with a re-evaluation of event design, as planners focus on what value virtual brought to their audiences - including a reduced carbon footprint - and how that can be preserved and integrated into year-round event programmes through technology.

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Mike Fletcher, September 8, 2022

Where do Virtual Events and Webinars sit in the Marketing Funnel?

For anyone who missed his presentation at B2B Ignite London 2022, Glisser founder and CEO Mike Piddock recounts how to hone your virtual events for effective CX and a full funnel.

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Mike Piddock, August 1, 2022

Five Minutes With… Jon Fisher, CMO at Enzen Group

Jon Fisher, CMO at global knowledge enterprise, Enzen chats all things webinars with Glisser’s CEO Mike Piddock.

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Mike Fletcher, July 14, 2022

Establishing Glisser’s ESG Strategy - The 'Three Pillars' & 'Triple Bottom Line'

CS Manager and sustainability graduate Henry Fettes is leading Glisser's new ESG strategy development. Here, he discusses a recent company meeting that got us all started on our journey and committed to achieving our goals.

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Henry Fettes, July 5, 2022