Opinion | Glisser's audience engagement and event analytics blog

The Top Ten US Locations for Pharma Events and Medical Seminars

With half of the ten largest pharmaceutical companies by revenue in the world, it’s no surprise that the US hosts some top-level pharmaceutical events and seminars. Whether you’re scouting locations for your company’s next event or trying to persuade your boss to send you to San Diego on a work trip, our top ten US locations will be sure to help you on your way!

Tom Dally, August 10, 2018

Five Traits of Highly Engaging Pharmaceutical Meetings

The latest iteration of our platform introduces a single definitive metric by which our clients can analyse engagement levels at their events - the Glisser Event Engagement Score.

Event Planning Opinion Pharma

Mike Piddock, July 31, 2018

From Big Business to the Big Apple: Two International Years With Glisser

June 22nd, 2016. My third day at Glisser, and first team meeting. The team sits down, and immediately our Founder, Mike, brings up the most pressing issue: “We have a client event next Wednesday in Berlin, and they need someone on the ground to manage our technology. I can’t go on-site as I’m busy.” He looks to our head of sales: she can’t go. Marketing is out too. The two developers were, well, developers. So they were out. Which meant...

Opinion

Ben Bradbury, July 20, 2018

Handling Clause 22 at your Pharmaceutical Events and Meetings

Pharmaceutical marketers on average allocate nearly 25% of their budget to events, but it's crucial they spend that budget in a way that adheres to Clause 22 of the ABPI's Code of Practice. This blog explains how event tech can help optimise spend and help you stay compliant.

Event Planning Opinion Pharma

Mike Piddock, July 4, 2018

Seven Tips for Better Presentation Slide Design

Presentations are too often monotonous and rarely look professional. Use these seven tips to ensure your next PowerPoint presentation looks as good as your content sounds!

Event Planning Opinion

Guest Author, April 17, 2018

Another significant boost for web-based event apps?

An article caught my eye this week, because if the rumours are true the implications could be huge for the event app industry.

Opinion

Mike Piddock, October 17, 2017

What's going on? An event tech perspective

I've been in the Event Tech industry some eight years now. I use the term ‘tech’ a little loosely, as when first entered the industry people had just realised that printing tickets on-site was more efficient (and of course significantly cheaper) than sending out thousands of pre-printed tickets through Royal Mail. That was about as good as it got.

Opinion GDPR

Jamie Vaughan, October 9, 2017

How to Use Event Apps to Generate Extra Revenue

The event app has for a long time been the jack-of-all-trades solution in the event manager's armoury. They allow for lead registration, audience engagement, and act as a virtual agenda for audiences to reference. Safe to say, they’re a valuable addition to most conferences.

Event Marketing Opinion

Ben Bradbury, August 23, 2017

30 Years Strong – Microsoft PowerPoint Turns 30 Today

I guess you’ve heard of PowerPoint? Well if not, I suggest you go and have a long hard look at yourself in the mirror. PowerPoint has dominated the presentation market for years, and today (20th April 2017) it turns 30 years old.

Event Marketing Opinion

Ben Bradbury, April 20, 2017

Event ROI: A Template & Effective Attribution Model

One of the main challenges when calculating event return on investment (“Event ROI”) is attribution. That is, “to what extent can we prove that this event directly led to this result?”

Event Marketing Opinion

Mike Piddock, March 13, 2017