Opinion | Glisser's audience engagement and event analytics blog

Where do Virtual Events and Webinars sit in the Marketing Funnel?

For anyone who missed his presentation at B2B Ignite London 2022, Glisser founder and CEO Mike Piddock recounts how to hone your virtual events for effective CX and a full funnel.

Five Minutes With… Jon Fisher, CMO at Enzen Group

Jon Fisher, CMO at global knowledge enterprise, Enzen chats all things webinars with Glisser’s CEO Mike Piddock.

Establishing Glisser’s ESG Strategy - The 'Three Pillars' & 'Triple Bottom Line'

CS Manager and sustainability graduate Henry Fettes is leading Glisser's new ESG strategy development. Here, he discusses a recent company meeting that got us all started on our journey and committed to achieving our goals.

Five Minutes With… Jessica King CMP, Technology Product Manager at EY

Glisser’s chief evangelist Vanessa Lovatt speaks with EY’s Jess King about data insights and how event technology is playing a more prevalent role within her global organization.

Fresh Faced Opinion

Earlier this year, BizBash revealed its Fresh Faces 2022 - the up-and-coming event entrepreneurs, resourceful in-house planners and passionate nonprofit specialists tipped for success. Glisser hosted an online chat about their career aspirations, what they’ve learned and how to get ahead in the fast-paced world of events.

Re-evaluating What Hybrid Means for Venues

A renewed confidence in returning to ‘live’ is being coupled with a re-evaluation of event design, as planners focus on what value virtual brought to their audiences and how that can be preserved and integrated into year-round event programmes through technology.

Where Next For Event Design?

Glisser’s Chief Evangelist, Vanessa Lovatt recently hosted a powerful panel session discussing the up-to-date challenges and required skill-sets for delivering the ‘Virtual Event Experience 2.0’. 

Protecting Personal Data At Your Virtual Event

Virtual events provide a trove of personal data and an opportunity for third-party platforms to compromise the privacy of your event attendees. Glisser’s Vanessa Lovatt spoke to AdAge about the pitfalls planners must confront in this age of myriad digital event touch-points.

Six Reasons Why Inaction Is No Longer An Option

Here are six reasons to kickstart your meetings and events strategy by investing in a hybrid-ready platform that will impress your attendees wherever they are - helping you to increase attendance, engagement and revenue.

How Flexible Event Formats can Help Talent Development and Retention

The world of work has changed forever. Here we explore the choice of event formats to engage, attract and retain a hybrid workforce in 2022.
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