Thought Leadership | Glisser's audience engagement and event analytics blog

Event Spend & Data Usage Both Rising According to Corporate Planners

Mike Fletcher looks at the 2022 findings of an annual benchmarking study, carried out by ICE, a UK body representing corporate organizers.

Hybrid Events: Taking Sustainable Steps Forward

With COP27 on the horizon, Mike Fletcher looks at the launch of Glisser’s Event Carbon Calculator plus a recent webinar to discuss hybrid’s role in a more sustainable future for the meetings industry.

What Is ‘Cookiepocalypse’ And How Can Virtual Events Help You Prepare?

The end of third-party cookies will have wide-ranging implications for marketers, who must now start building and transitioning to a first-party data ecosystem. Event tech will be key.

Arming The Road Warriors: How To Use Digital Tools To Create More Effective Field Marketing Campaigns

Glisser founder and CEO Mike Piddock details the benefits of having mobile-enhanced digital tools for sales and marketing out in the field.

Re-evaluating What Hybrid Means for Venues

A renewed appetite for ‘live’ is being coupled with a re-evaluation of event design, as planners focus on what value virtual brought to their audiences - including a reduced carbon footprint - and how that can be preserved and integrated into year-round event programmes through technology.

Where do Virtual Events and Webinars sit in the Marketing Funnel?

For anyone who missed his presentation at B2B Ignite London 2022, Glisser founder and CEO Mike Piddock recounts how to hone your virtual events for effective CX and a full funnel.

Five Minutes With… Jon Fisher, CMO at Enzen Group

Jon Fisher, CMO at global knowledge enterprise, Enzen chats all things webinars with Glisser’s CEO Mike Piddock.

Establishing Glisser’s ESG Strategy - The 'Three Pillars' & 'Triple Bottom Line'

CS Manager and sustainability graduate Henry Fettes is leading Glisser's new ESG strategy development. Here, he discusses a recent company meeting that got us all started on our journey and committed to achieving our goals.

Five Minutes With… Jessica King CMP, Technology Product Manager at EY

Glisser’s chief evangelist Vanessa Lovatt speaks with EY’s Jess King about data insights and how event technology is playing a more prevalent role within her global organization.

Fresh Faced Opinion

Earlier this year, BizBash revealed its Fresh Faces 2022 - the up-and-coming event entrepreneurs, resourceful in-house planners and passionate nonprofit specialists tipped for success. Glisser hosted an online chat about their career aspirations, what they’ve learned and how to get ahead in the fast-paced world of events.
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