With a rise in cyber-crime and increasingly public data breaches, data security is very much at the forefront of a lot of organisation’s minds. Whether it’s from an internal best-practice perspective, or externally with your suppliers, having the correct information security processes in place is of paramount importance.
With a plethora of new marketing tools and techniques to reach potential customers and generate leads, you might be asking yourself whether you still need to exhibit at a large scale, expensive and resource-intensive events? This will be a familiar question for many start-ups and scale-ups, as conferences have a tendency to take over in the run-up to the event. Are resources not better used elsewhere?