Event Planning | Glisser's audience engagement and event analytics blog

5G - A New Horizon for Events?

There has been a vast amount of excitement generated around 5G. But how will it impact events? What are the benefits of 5G? What even is 5G?

Event Planning

Tom Dally, March 15, 2019

Make Your Event Wi-Fi Not Suck - Highlights

As event season starts, many planners overlook Wi-Fi as an easy and last minute factor on their checklist of things to get done. And finally, when they are hard pressed to find a provider, planners are cornered into bad deals and buying huge bandwidths that are completely unnecessary for their event.

Event Planning Opinion

Matthew King, March 7, 2019

What does CCPA mean for Marketers and Event Professionals?

CCPA. Another acronym poised to potentially disrupt data-driven business. As the 5th largest global economy, California’s decisions on consumer privacy could have lasting world-wide effects as the law becomes more well-defined. With the recent GDPR ding against Google (for a whopping £44 million), it’s clear that these data laws will impact businesses.

Event Planning CCPA

Katie Dolan, January 30, 2019

5 Reasons to Live-Stream your Event

The use of live streaming has grown in popularity over the last couple of years, thanks in part to the ease of posting across social media platforms such as Facebook, YouTube and Instagram. These platforms combined with 4G, increasingly the use of 5G systems and smartphones with high quality cameras have created a boom in users broadcasting live video to the world.

Event Planning Event Marketing

Tom Dally, January 24, 2019

How to Make Event Wi-Fi Contracts Work for You

The solutions are out there, and easy enough to find. But providing a seamless wi-fi experience requires planning, effort, and normally a bit of negotiation.

Event Planning Opinion

Matthew King, January 9, 2019

Acing Exhibitions on a Budget

With a plethora of new marketing tools and techniques to reach potential customers and generate leads, you might be asking yourself whether you still need to exhibit at a large scale, expensive and resource-intensive events? This will be a familiar question for many start-ups and scale-ups, as conferences have a tendency to take over in the run-up to the event. Are resources not better used elsewhere?

Event Planning Featured

Tom Dally, September 25, 2018

Breaking Ground - Pakistan

As a web-based solution, Glisser can be used anywhere in the world via an internet connection. We continue to grow in size as does the number of geographical markets we operate in. We've just added another one to the list!

Event Planning Opinion

Tom Dally, September 5, 2018

The Top Ten US Locations for Pharma Events and Medical Seminars

With half of the ten largest pharmaceutical companies by revenue in the world, it’s no surprise that the US hosts some top-level pharmaceutical events and seminars. Whether you’re scouting locations for your company’s next event or trying to persuade your boss to send you to San Diego on a work trip, our top ten US locations will be sure to help you on your way!

Event Planning Opinion Pharma

Tom Dally, August 10, 2018

Five Traits of Highly Engaging Pharmaceutical Meetings

The latest iteration of our platform introduces a single definitive metric by which our clients can analyse engagement levels at their events - the Glisser Event Engagement Score.

Event Planning Opinion Pharma

Mike Piddock, July 31, 2018

Handling Clause 22 at your Pharmaceutical Events and Meetings

Pharmaceutical marketers on average allocate nearly 25% of their budget to events, but it's crucial they spend that budget in a way that adheres to Clause 22 of the ABPI's Code of Practice. This blog explains how event tech can help optimise spend and help you stay compliant.

Event Planning Opinion Pharma

Mike Piddock, July 4, 2018