5 benefits of using word clouds at events

Word clouds are loved by presenters and audiences alike. Here are 5 why you should incorporate them into your next event!

Bradley Smith, April 25, 2019


1. It’s a great icebreaker

Using a word cloud isn’t just a beneficial way to get a feel of the room, it also acts as a perfect way to kick start your presentation. If you want to spark an instant reaction from your audience – use a word cloud – it's one of the simplest ways to get everybody engaged and switched on right from the get-go.

Icebreaker word clouds can be used to set the tone of the presentation, introduce something relatable with your audience or just to have a bit of a laugh; either way, they’re fun and something that will undoubtedly boost your audience’s engagement throughout the presentation.

We’d go so far as to say that word clouds are often best used at the very start of a presentation as it will help familiarise your audiences with the technology and how it works.

word cloud

2. Fun feedback

They’re a fun way to get some instant feedback on your presentation! Especially when it’s highlighting how great your presentation or event is. You’re guaranteed to get a much higher volume of responses when compared to post-event feedback forms. In fact, it’s estimated that response rates are typically not much greater than 30% for post-event surveys. If you're getting the data live, fresh from the room, your audience is much more likely to answer truthfully. They also don't have to think back far to recall the content. And don’t worry – Glisser's word cloud feature gives you the option to moderate responses displayed on the screen, accepting only the most appropriate words, just in case your presentation went really badly (it happens to everyone, don't worry!).

3. Visual, visuals, visuals

Everybody loves a visual. Especially when, as an audience member, you have contributed to the creation of a piece of event-tech art. It’s fun for audience members to review the main screen, searching for the word/s they submitted, and looking at how it fits in conjunction with the entire visualisation. It provides a small sense of elation (especially if the word you submitted turns out to be the largest and therefore most popular!). Creating an audience sourced visualisation allows the audience to be connected to the presentation as they are effectively helping to lead the conversation!

Live View - Wordcloud - Spotify

4. Quizzing and crowd sourcing Ideas

You can use word clouds to quiz an audience on the subject matter or key content from your presentation. This could be by posing a question with a correct answer to see how much everyone has been listening, or simply as a means of crowd sourcing, some feelings across the room. Getting a diverse range of opinions and suggestions is a brilliant way to get creative. Word clouds allow your audience to submit and view a plethora of innovative thoughts on a subject matter to help create a productive brainstorm. Your audience is guaranteed to remember you and your presentation after an interactive session using word clouds.

5. Engagement

Our studies have shown that on average your psyche will mentally check out after around 10 minutes during any presentation; no matter how strong-willed you are, no matter how interesting the subject matter may be to you, listening to someone speaking for a prolonged period of time can be dull and therefore an ineffective means of communicating. This will be the case unless you engage your audience, ensuring that they are not bystanders to a presentation, but an actual component of it. Using word clouds throughout a presentation is a sure way to keep your audience engagement levels up. Sure, it’s difficult to always ensure that everybody in the room is listening to your every word, but word clouds can be used as a way of keeping the audience on their toes!


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